26% Of Owners Of Missing Pets Believe They Were Stolen
Sainsburys whose pet insurance provides up to £1,000 towards the advertising costs for a lost dog or cat(1) reveals that 8% of UK residents, equating to 3.93 million people, have had a pet cat or dog go missing over the past five years. Alarmingly, 26% of these owners believe their pets were stolen.
The Banks research indicates that many lost pets are never reunited with their owners. Some 61% of people who have suffered from a pet cat or dog going missing since November 2002, never saw them again.
Despite these distressing findings, many victims may find that their pet insurance policy will offer little or no support towards the recovery of their pets. Around 24% of all pet insurance policies offer no reward for the return of lost or stolen dogs and will not provide financial assistance to owners who want to try and find their missing dog by placing advertisements. The corresponding figure for pet insurance policies covering cats is 21%(2).
Sainsburys Pet Insurance provides up to £1,000 towards the advertising costs for a lost dog or cat and up to £750 compensation if the pet is lost or stolen and not returned. Through a partnership with Missing Pets Bureau the bank also offers pet owners FREE pet ID tags that link to microchips and DNA identification.
The Banks research indicates that for every one person who has had a dog go missing over the past five years, seven people have had cats go astray.
In an attempt to secure the safe return of their pet, 71% of people who had their cat or dog go missing over the past five years, turned to their neighbours for help, 44% put up posters in their neighbourhood and 13% placed an advertisement in the local paper(1). Two in five (40%) informed the RSPCA or equivalent local dog or cat home of their lost pet, whilst only 12% contacted the police.
Claire Moyles, Pet Insurance Manager, Sainsbury’s Finance said: Missing pets is a big problem, the scale of which is often underestimated. It is a very distressing time for owners, compounded of course if they are never reunited with their cat or dog. Should your animal go missing our advice is to act as quickly as possible and notify the police, rescue centres and your vet immediately”.
Sainsburys Bank offers the following tips on how to reduce the chances of your pet going missing or worse, being stolen:
- Ensure that your pet wears a collar and pet identification tag
- Have your pet micro-chipped. This takes seconds and is virtually painless. Consult your local vet for details
- Keep garden boundaries as secure as possible to prevent your dog from escaping and also to deter thieves from entering
- Always supervise your dog, whether it is in your own garden or in a public area
- Try to avoid tying your dog up outside a shop or leaving it unattended
- If you use a dog walker, make sure that they are reputable
- Vary your routes when walking your dog
Pet ID tags provided by Missing Pets Bureau and Sainsburys Pet Insurance link to microchips and DNA identification(3). They give 24-hour ‘Petback Protect’ support, 365-days-a-year, to get lost and stolen pets back to their owners fast. The tags are secure because they display a freephone number for people to call if they find a pet missing, and a serial number that links to the owner’s personal details on Missing Pets Bureaus database. This is important as without the owner’s personal details, their identity is protected and a criminal cannot hold their pet to ransom.
Good quality pet insurance does not need to be expensive, good cover at a competitive price can be found by shopping around. Sainsburys Pet Insurance is designed to offer some of the widest range of benefits available at a competitive price. For further information log on to www.sainsburys.co.uk or pick up a leaflet in a Sainsburys supermarket.
(1) Based on an independent online survey conducted by Canvasse Opinion on behalf Sainsburys Bank. A total of 1557 interviews were conducted across the UK amongst adults aged 18 and over. Interviews were carried out between 1st 6th November 2007. The consumer omnibus research uses a large sample size that reflects the demographic profile of the UK. Given this it is possible to extrapolate figures and make projections from the research results within appropriate confidence intervals.
(2) Defaqto’s Aequos Database, November 2007
(3) 12 months free membership of “Petback Protect”, fee required thereafter.